A public service campaign for the shared aisle
What the data says. A study in parking.
10.0
Seconds faster.
End to end.
In the Dragon Lake Parking Dataset, forward-entry / nose-in parking averaged 36.2 seconds across entry and exit. Reverse-entry / nose-out averaged 46.2 seconds.
See the evidence
The position
We don’t park to exit.
We park to arrive.
Enjoy the destination.
A parking lot is a shared public space disguised as an errand. Other drivers are watching your brake lights, turn signals, and hesitation to decipher your intent. Parking face forward is a small courtesy.
Driving directly into the stall when the setting allows it makes your arrival legible, predictable, and quick.
The arithmetic
It adds up over a lifetime.
At 4 parks a day, the observed difference adds up to 203 hours, about 8.4 days, over a driving lifetime.
Try the simpler arrival. Notice what changes. Keep your exceptions and your sense of humor.Take the position
Face Forward · First Edition
Spread the word.
Purchase merchandise online and show your friends, neighbors and fellow drivers why you face facts. Face forward.
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