The Face Forward
Manifesto

Every day, millions of us park our cars without giving much thought to how we do it.

Face Forward asks a simple question: given a choice, what is the best way to park?

We believe we have the answer to that question. Whenever practical, drive forward into the space and park face forward.

This is not about creating rules or winning arguments. It is an invitation to reconsider an ordinary habit and ask whether a small change can make parking simpler, quicker, and more pleasant for everyone.

Our position is simple:

Whenever practical, parking face forward is the better everyday default.

Our goal is to explain why we hold that position, present the evidence and reasoning behind it, and let people draw their own conclusions. We advocate for face-forward parking, but we have no interest in shaming or ridiculing anyone who parks differently.

What the data says

For many everyday parking situations, driving directly into a parking space is the simpler maneuver. Reversing into a confined space demands precision and often requires corrections. Reversing out takes place in the wider aisle, where there is generally more room to complete the maneuver.

We tested the overall time difference using 548 complete parking and unparking events from 30 recordings in UC Berkeley’s Dragon Lake Parking Dataset.

Driving in, forward entry averaged 15.6 seconds, compared with 36.8 seconds for reverse entry. The advantage changed at departure: vehicles parked nose-in took 20.6 seconds to reverse out, while vehicles parked nose-out took 9.4 seconds to drive away. Combining both legs, the full nose-in lifecycle averaged 36.2 seconds against 46.2 seconds nose-out: the 10.0-second, end-to-end difference this campaign rests on.

Forward-entry drivers saved 21.2 seconds while entering and gave back 11.2 seconds while leaving, producing a 10.0-second end-to-end advantage.

Ten seconds is not a revolution. It is simply an observed advantage in an ordinary task, one that is repeated in parking lots every day.

The full study, supporting charts, methodology, limitations, and source data are available on our Evidence page.

Why we believe it helps

1. A simpler arrival

In most ordinary parking spaces, driving forward is direct and familiar. The driver sees the space, turns into it, stops, and gets out.

Reverse entry asks the driver to position the vehicle in the aisle, change direction, judge the rear corners, and guide the vehicle into a confined space. Some drivers do this quickly and skillfully. Others need more time or make one or more corrections. Often, reversing into a parking space can delay the flow of traffic and inconvenience other drivers.

Reverse-entry drivers recovered some of that time by driving forward out of the space, but not enough to overcome the additional time spent backing in.

2. Courtesy in a shared aisle

A parking lot is a shared public space. Other drivers are watching brake lights, turn signals, vehicle movement, and hesitation to decipher what happens next.

Parking face forward makes the arrival relatively easy to read: signal, turn into the space, and clear the aisle. It is a small courtesy to the people waiting behind you.

3. The case for the other side

Reverse-in parking has a genuine safety rationale. Leaving forward gives the driver a clear view of pedestrians and cross-traffic, which is why many industrial fleet policies require it. In a busy lot, with children about, or in a large vehicle, reverse-in may be the right call. Face Forward’s claim concerns the ordinary case: a conventional space, reasonable conditions, and a driver who can see what they are doing. When the setting is not ordinary, park the way that is safest for everyone.

4. Familiar spaces

Much of our parking infrastructure already accommodates forward entry naturally. Angled spaces explicitly guide drivers into the space from the front, while many conventional perpendicular spaces make forward entry the most direct approach.

Where it does not apply

Always follow posted signs and local rules. Use pull-through spaces when they are available. Choose the maneuver that best suits the space, traffic, and circumstances. The point is not uniformity at any cost. It is to make the ordinary parking decision simpler.

We do not expect everyone to agree with us. We invite people to think about something most of us have never questioned.

Try parking face forward when the setting allows it. Notice whether the arrival feels simpler, whether your intent is easier for others to read, and whether you spend less time completing the maneuver.

Parking is a small thing. That is part of the point.

Park up. Get out. Enjoy the destination.